Satirical yet earnest, ironic yet heartfelt, optimistic yet never cloying, Amy Heckerling’s Clueless is the rare teen romantic comedy that lasts because of its complexity. The writer-director imbues the material with positivity, colorful clothes, bright titles, and sunshine; yet, like all comedies that stand the test of time, it seems to be about much more than its surface. Clueless remains a landmark for many reasons: it introduces a younger audience to Jane Austen, whose Emma informed Heckerling’s script; its fashion helped define a generation; and its distinctive slang and attractive cast permeated the zeitgeist for years to come. The film centers on Cher (Alicia Silverstone), a superficial 16-year-old from Beverly Hills, who is preoccupied with shopping, fashion, and makeovers. Cher is the living embodiment of a certain corner of 1990s culture—the product of wealth, idleness, and regular doses of Beverly Hills, 90210. But Heckerling uses the character to critique privilege even while allowing Cher to engage in self-reflection. With a confident irony that never robs its characters of their integrity, Heckerling takes Clueless into a realm that both comments on and inhabits the teen movie archetype, so that what’s left goes beyond the genre’s conventions and builds upon them. With the help of her best friend Dionne (Stacey Dash) Cher sets her sights on making over the new transfer student, Tai (Brittany Murphy), in her image.–Deep Focus Review